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INSIDE TECH FEATURE STORY
NetApp wanted to build a conversation not just with customers and potential buyers of its computer storage and data management solutions but also with C-level executives and influencers.
May 21, 2013
The sixth annual Technology CMO Rountable, hosted by Atlanta-based digital agency Arketi Group, produced some intriguing observations about tech marketing.
May 14, 2013
Governance, risk and compliance company Navex Global rose from the integration of other four companies, unifying product offerings under one brand and developing a centralized business strategy.
May 07, 2013
Technology companies expect to increase their marketing budgets 3.7% this year over last, according to IDC's “2013 Tech Marketing Barometer,” released earlier this month.
April 30, 2013
Chris Ogburn is director-SMB and channel marketing for the Americas at Hewlett-Packard Co. He recently spoke to BtoB about the need for business marketers to reach out to individuals and how companies without the resources of a Fortune 10 company can take on that task.
April 23, 2013
ON Semiconductor makes the kinds of components that enable cellphones, cars, juicers, LED lights or washing machines to work more efficiently and last longer. It offers a broad portfolio, from sophisticated custom parts to a number of commodity products.
April 16, 2013
Sage, which provides accounting, enterprise resource planning and CRM software to small and midsize businesses around the world, shifted its focus from acquisitions to organic growth last year, moving to streamline its offerings and develop a brand-first marketing strategy.
April 09, 2013
While the majority of CMOs and CIOs say their relationship with one another is critical to success, both roles report challenges in CMO-CIO alignment, according to a new report from the Chief Marketing Officer Council in conjunction with SAS Institute.
April 02, 2013
At 9 a.m. on March 7, 2012, more than 20,000 attendees tried simultaneously to log on to an SQL Server virtual launch event hosted by Microsoft Corp. The traffic overwhelmed the site, and organizers rushed to increase bandwidth and quell frustration popping up on social media feeds.
March 26, 2013
Technology companies continue to ramp up spending on paid search campaigns, driven by such pressures as international expansion and greater investments in content marketing, mobile and video.
March 19, 2013
EXPERT INSIGHT
INSIDE TECH NEWS
Sunnyvale, Calif.—Yahoo Inc. announced it will acquire microblogging service Tumblr for approximately $1.1 billion in cash. Tumblr will operate as a separate business with its current leadership, including CEO David Karp, intact, the companies said in a statement.
May 20, 2013
New York—Global consultancy Accenture has agreed to buy digital agency Acquity Group for approximately $316 million, or $13 per share.
May 20, 2013
New York—Seventy percent of marketers and 77% of agencies said they have used branded content as part of advertising in the past year, according to a survey by global newspaper website MailOnline.
May 20, 2013
Chicago—Interakt, a digital marketing agency based in Singapore, announced its expansion to the U.S. with the opening of offices in Chicago, New York and San Francisco.
May 17, 2013
Washington, D.C.—The Network Advertising Initiative has released its revised Code of Conduct. More than 90 member companies follow the code, which NAI enforces via monitoring, annual reviews, investigation of complaints and sanctions.
May 17, 2013
Cambridge, Mass.—Companies with large social media marketing budgets prioritize funds to promote content on general social networks, according to a new study by Forrester Research.
May 16, 2013
Indianapolis—Interactive marketing provider ExactTarget Inc. has introduced an expanded suite of developer tools to streamline marketing app development and enhance customer data analysis.
May 14, 2013
San Diego—Sales and marketing consultancy SiriusDecisions Inc. introduced a new mathematical model that benchmarks sales productivity at its annual summit here.
May 10, 2013
San Francisco—LinkedIn is rolling out a new feature for its LinkedIn Today pages called Channels that aggregates content according to broad topics rather than industry sectors.
May 09, 2013
Cambridge, Mass.—HubSpot Inc. has launched Social Inbox, which integrates social media monitoring and publishing with HubSpot's contact database for better marketing segmentation.
May 09, 2013
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