|
INSIDE TECH FEATURE STORY
The sixth annual Technology CMO Rountable, hosted by Atlanta-based digital agency Arketi Group, produced some intriguing observations about tech marketing.
May 14, 2013
Governance, risk and compliance company Navex Global rose from the integration of other four companies, unifying product offerings under one brand and developing a centralized business strategy.
May 07, 2013
Technology companies expect to increase their marketing budgets 3.7% this year over last, according to IDC's “2013 Tech Marketing Barometer,” released earlier this month.
April 30, 2013
Chris Ogburn is director-SMB and channel marketing for the Americas at Hewlett-Packard Co. He recently spoke to BtoB about the need for business marketers to reach out to individuals and how companies without the resources of a Fortune 10 company can take on that task.
April 23, 2013
ON Semiconductor makes the kinds of components that enable cellphones, cars, juicers, LED lights or washing machines to work more efficiently and last longer. It offers a broad portfolio, from sophisticated custom parts to a number of commodity products.
April 16, 2013
Sage, which provides accounting, enterprise resource planning and CRM software to small and midsize businesses around the world, shifted its focus from acquisitions to organic growth last year, moving to streamline its offerings and develop a brand-first marketing strategy.
April 09, 2013
While the majority of CMOs and CIOs say their relationship with one another is critical to success, both roles report challenges in CMO-CIO alignment, according to a new report from the Chief Marketing Officer Council in conjunction with SAS Institute.
April 02, 2013
At 9 a.m. on March 7, 2012, more than 20,000 attendees tried simultaneously to log on to an SQL Server virtual launch event hosted by Microsoft Corp. The traffic overwhelmed the site, and organizers rushed to increase bandwidth and quell frustration popping up on social media feeds.
March 26, 2013
Technology companies continue to ramp up spending on paid search campaigns, driven by such pressures as international expansion and greater investments in content marketing, mobile and video.
March 19, 2013
vCom Solutions faces a challenge: “We're in a young industry,” said Leslie Leach, VP-marketing of the San Ramon, Calif.-based company, which provides cloud-based software and services that help businesses manage complex telecom systems.
March 12, 2013
EXPERT INSIGHT
INSIDE TECH NEWS
Indianapolis—Interactive marketing provider ExactTarget Inc. has introduced an expanded suite of developer tools to streamline marketing app development and enhance customer data analysis.
May 14, 2013
San Diego—Sales and marketing consultancy SiriusDecisions Inc. introduced a new mathematical model that benchmarks sales productivity at its annual summit here.
May 10, 2013
San Francisco—LinkedIn is rolling out a new feature for its LinkedIn Today pages called Channels that aggregates content according to broad topics rather than industry sectors.
May 09, 2013
Cambridge, Mass.—HubSpot Inc. has launched Social Inbox, which integrates social media monitoring and publishing with HubSpot's contact database for better marketing segmentation.
May 09, 2013
Atlanta—Email marketers experienced an average open rate of 19.7% last year, although top-performing companies had an open rate almost twice as high, a report from email marketing services provider Silverpop found.
May 08, 2013
New York—The Interactive Advertising Bureau released “HTML5 for Digital Advertising 1.0” for public comment. The guidelines are designed as a resource for digital advertising designers and creative executives who are developing online ads using HTML5.
May 06, 2013
San Francisco—Online video advertising in the U.S., expected to reach $4.1 billion this year, is most valuable for its targeting capabilities, according to a study by video ad network BrightRoll Inc.
May 06, 2013
New York—U.S. ad spending will increase 0.4% this year, according to a new forecast from Magna Global. Excluding ad spending on the Olympics and political advertising last year, ad spending will increase 2.4% this year.
May 03, 2013
Montreal—Digital communications company Aegis Media has acquired nvi, a Canadian company specializing in search and digital performance marketing strategies. Financial terms of the deal were not disclosed.
May 03, 2013
San Mateo, Calif.—Worldwide tablet shipments continue to surge, growing 142.4% in the first quarter compared with the same period a year ago, according to a new report by International Data Corp.
May 03, 2013
|
