gyro is BtoB magazine's "Top Large Agency" for 2013.
All told, we have been named a "top agency" a total of 26 times in the past 18 years, globally. Our mission is to create ideas that are humanly relevant.
The Concept:When Makino asked us to develop a fully integrated campaign around premium-priced, highly sophisticated manufacturing equipment, gyro Cincinnati seized the opportunity. We decided to get to the heart of it all. The idea is simple: Makino helps its customers "Make What Matters," namely innovative products that fuel our global economy.
The Execution:Position Makino as the machining center and engineering partner to OEMs, Tier 1 and 2 automotive, aerospace and medical manufacturers, and job shops and enable these companies to focus on making the parts that matter most.
"Makino. The machines. The engineers. The support you need to make what matters" is a simple but powerful refrain that has struck a chord with Makino customers. We're all building something together. Our machines, our products, our country.
While the emotional connection was there, the hard work was handled on an integrated tactical level. The campaign, created by gyro Cincinnati, includes print, online, direct response and events, as well as an Apple iPad app for the Makino sales force to use one-on-one with prospects. Digitally, there was a robust push that included lead-generation email programs, registration-based webinars, SEO, PPC and social media.