Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question." This week's feature: CMO Close-Up with Kathy Button Bell, CMO at Emerson READ NOW

With more than 20 years’ experience in marketing, Ginger Shimp has been with SAP for the past seven years. She has won numerous awards and honors at SAP, including being designated “Top Talent” for two consecutive years. Not only is she a Professional Certified Marketer with the American Marketing Association, but she's also earned her Connoisseur's Certificate in California Reds from the Chicago Wine School. She holds a bachelor's degree in journalism from the University of San Francisco, and an MBA in marketing and managerial economics from the Kellogg Graduate School of Management at Northwestern University.