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EVENT MARKETING EXPERT ADVICE
 

Event marketing experts give their tips and tactics to help you improve your occasions.
 
EVENT MARKETING EXPERT ADVICE

 

Five rules for trade show engagement
Expert: John Hickey
Executive director,
George P. Johnson
While perhaps hard to see at first, the gradually fading Great Recession and the slowly recovering global marketplace are boosting the trade show and events space into the marketing spotlight, fueled by brand marketers' scrutiny of their activities with an eye toward value creation.
July 16, 2012
 
 







 

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