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EMAIL MARKETER INSIGHT FEATURE STORY
Global open rates for email messages are overwhelmingly trending mobile, with 38% of emails today opened on mobile devices, according to a recent ExactTarget white paper, “Designing for the Mobile Inbox.
May 09, 2013
Marketing automation is changing the way email marketers do their jobs.
April 25, 2013
As email marketers, it's easy to remain focused on the next campaign, forgetting that the success of it and of subsequent efforts rests significantly on the quality of subscriber lists.
April 11, 2013
Marketers spend so much time crafting the right subject lines and email copy that they may neglect something that's equally important: the landing page.
March 28, 2013
Marketing technologies and techniques typically emerge in the b-to-c world, making their way to b-to-b marketers six to 12 months later. Some never make the leap because of b-to-b's longer selling cycles and smaller list sizes.
March 14, 2013
When it comes to email, there are four categories of permission—explicit, implicit, secondary and no permission—and yet few marketers know what kind of permission they used to develop their lists.
February 28, 2013
Sometimes, in the rush to take an email marketing program to the next level, some of the more basic strategies are overlooked. When that happens, said Jeanne S. Jennings, a consultant for Email Marketing Strategy, campaigns often suffer.
February 13, 2013
A new year (and a new budget) may inspire some marketers to consider switching email service providers. While price is always an issue, there are other variables that matter more, said Polina Polishchuk, technology editor at NextAdvisor.
January 31, 2013
In January 2012, 15 email services providers, financial firms and message security companies—including AOL Inc., Google Inc., Microsoft Corp., Return Path and Yahoo Inc.—founded DMARC.
January 17, 2013
We, as a society, love our reruns. (Case in point: “Friends” has been running every night for the past eight years even though its last episode aired on May 6, 2004.) There's something comforting in the familiar.
January 03, 2013
ASK THE EXPERT ARCHIVE
Congratulations! Your lead sees your email in his or her inbox and is currently viewing it from the preview window. You now have 3½ seconds to engage this person with your email. Can they see your call to action?
May 09, 2013
Personalization in email is a perfect way to connect with your audience on, you know, a personal level. It could even boost your campaign's open rate.
April 25, 2013
How many emails do you get a day? How many do you actually read? It's very easy to gloss over the majority of the marketing email that enters your inbox, so getting your marketing email to rise above the rest starts with an engaging subject line.
April 11, 2013
What are the easiest things you can do—without adding significant costs—to improve email response rates right now? First, focus on increasing the number of “sends” for a singular offer.
March 28, 2013
Marketers have seen the number of channels used to access customers—email, CRM, social, mobile, etc.—grow. Each of these channels typically siloes its data.
March 14, 2013
Everybody's in a hurry these days—in person and online.
February 28, 2013
We've all received the email from senior management stating we need more social in our b-to-b marketing efforts; but how can we do that? In our more familiar channel of email, we push our messaging, our brand and our solutions to a targeted list of...
February 13, 2013
Before diving into the advantages and disadvantages of both HTML and text emails, we need to first define each type of email—in actuality, we are looking at three types of emails.
January 31, 2013
In November, StrongMail Systems surveyed online more than 1,000 business executives across a variety of industries to determine their biggest digital marketing challenges in 2012 and their plans for 2013.
January 17, 2013
In the new year, marketers are looking to improve upon the past year's email efforts. To help marketers fine-tune email strategies, Jeff Nicholson highlights three trends for 2013.
January 03, 2013
EMAIL MARKETER NEWS BRIEFS
Atlanta—Email marketers experienced an average open rate of 19.7% last year, although top-performing companies had an open rate almost twice as high, a report from email marketing services provider Silverpop found.
May 08, 2013
Sunnyvale, Calif.—KANA Software updated its KANA Response email management solution used by customer service representatives, adding enhanced analysis of customer sentiment.
May 08, 2013
San Bruno, Calif.—Email marketing company Responsys Inc. has announced a new service that unifies customer preferences and permissions across marketing channels.
May 02, 2013
Indianapolis—Digital marketing company ExactTarget announced the opening of an office in Singapore. The new location expands the regional presence for the company, which also has an office in Australia.
April 18, 2013
Portland, Ore.—Email service provider Yesmail Interactive has introduced a data hygiene service designed to improve email deliverability rates.
April 17, 2013
Los Angeles—Campaigner, continuing to extend its product lineup beyond its roots in email marketing, has launched a sales process management tool that tracks sales rep activities and reports on sales metrics.
April 16, 2013
Boca Raton, Fla.—The prices marketers pay to rent prospect email addresses have fallen steeply due to a surge in the availability of email addresses, according to a report by list management company Worldata.
April 12, 2013
Waltham, Mass.—Constant Contact is making third-party applications available through its new AppConnect development platform, enabling marketers to include images, videos and other rich elements in their email campaigns.
April 12, 2013
New York—Organic search campaigns, email marketing and paid search are considered the top channels for delivering strong returns on investment, according to a new study by market researcher Econsultancy.
April 11, 2013
Portland, Ore.—Email marketing company Yesmail Interactive has upgraded its Market Intelligence platform to include tracking of photo-sharing site Instagram and data on competitors' campaigns.
April 09, 2013
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