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EMAIL MARKETER INSIGHT FEATURE STORY
BtoB's Media Business recognized outstanding media executives last week at its 10th annual Top Innovators in Business Publishing awards luncheon in Manhattan.
June 14, 2013
Integrating social, mobile and email marketing efforts can be complicated, but it's increasingly important for marketers that want to connect with customers and prospects.
June 06, 2013
Marketers today can use more media channels than ever to reach their target audiences, but along with that opportunity comes a significant challenge: the need to track prospects who move from one device to the next and back again.
May 23, 2013
Global open rates for email messages are overwhelmingly trending mobile, with 38% of emails today opened on mobile devices, according to a recent ExactTarget white paper, “Designing for the Mobile Inbox.
May 09, 2013
Marketing automation is changing the way email marketers do their jobs.
April 25, 2013
As email marketers, it's easy to remain focused on the next campaign, forgetting that the success of it and of subsequent efforts rests significantly on the quality of subscriber lists.
April 11, 2013
Marketers spend so much time crafting the right subject lines and email copy that they may neglect something that's equally important: the landing page.
March 28, 2013
Marketing technologies and techniques typically emerge in the b-to-c world, making their way to b-to-b marketers six to 12 months later. Some never make the leap because of b-to-b's longer selling cycles and smaller list sizes.
March 14, 2013
When it comes to email, there are four categories of permission—explicit, implicit, secondary and no permission—and yet few marketers know what kind of permission they used to develop their lists.
February 28, 2013
Sometimes, in the rush to take an email marketing program to the next level, some of the more basic strategies are overlooked. When that happens, said Jeanne S. Jennings, a consultant for Email Marketing Strategy, campaigns often suffer.
February 13, 2013
ASK THE EXPERT ARCHIVE
As marketers, we're obsessed with our brand reputation; it's what we live and breathe for.
June 06, 2013
BtoB recently spoke with David Daniels, CEO of the Relevancy Group, a provider of market research and consulting services, about b-to-b email marketing trends and best practices.
May 23, 2013
Congratulations! Your lead sees your email in his or her inbox and is currently viewing it from the preview window. You now have 3˝ seconds to engage this person with your email. Can they see your call to action?
May 09, 2013
Personalization in email is a perfect way to connect with your audience on, you know, a personal level. It could even boost your campaign's open rate.
April 25, 2013
How many emails do you get a day? How many do you actually read? It's very easy to gloss over the majority of the marketing email that enters your inbox, so getting your marketing email to rise above the rest starts with an engaging subject line.
April 11, 2013
What are the easiest things you can do—without adding significant costs—to improve email response rates right now? First, focus on increasing the number of “sends” for a singular offer.
March 28, 2013
Marketers have seen the number of channels used to access customers—email, CRM, social, mobile, etc.—grow. Each of these channels typically siloes its data.
March 14, 2013
Everybody's in a hurry these days—in person and online.
February 28, 2013
We've all received the email from senior management stating we need more social in our b-to-b marketing efforts; but how can we do that? In our more familiar channel of email, we push our messaging, our brand and our solutions to a targeted list of...
February 13, 2013
Before diving into the advantages and disadvantages of both HTML and text emails, we need to first define each type of email—in actuality, we are looking at three types of emails.
January 31, 2013
EMAIL MARKETER NEWS BRIEFS
San Francisco—Salesforce.com will buy marketing technology company ExactTarget Inc. for about $2.5 billion, the largest technology acquisition this year.
June 04, 2013
Waltham, Mass.—Small- and midsize-business owners view email list-building as an ongoing priority, according to a new study by Constant Contact.
May 29, 2013
Beltsville, Md.—Marketing software company Vocus Inc. has added new email features to its Vocus Marketing Suite, including event-driven messages automatically triggered by date.
May 29, 2013
San Bruno, Calif.—Marketing technology company Responsys Inc., continuing to move beyond its email service provider roots, has launched a more full-featured cloud-based marketing service.
May 28, 2013
BtoB has started accepting submissions for the annual BtoB's Best Awards. These awards showcase our annual picks of the year's best advertising and top marketers. We will accept entries for the year's best creative advertising in 17 categories.
May 20, 2013
New York—Seventy percent of marketers and 77% of agencies said they have used branded content as part of advertising in the past year, according to a survey by global newspaper website MailOnline.
May 20, 2013
Atlanta—Digital marketing technology provider Silverpop has launched Email Insights, an application that enables marketers to preview emails in 30 different email clients.
May 14, 2013
New York—Email marketing, while virtually a legacy channel, continues to adapt—slowly—to content and mobile marketing, according to a new study by BtoB.
May 13, 2013
Atlanta—Email marketers experienced an average open rate of 19.7% last year, although top-performing companies had an open rate almost twice as high, a report from email marketing services provider Silverpop found.
May 08, 2013
Sunnyvale, Calif.—KANA Software updated its KANA Response email management solution used by customer service representatives, adding enhanced analysis of customer sentiment.
May 08, 2013
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