We serve a diverse portfolio of industry leading global clients across multiple categories, including financial services, technology, healthcare, business and professional services and multi-industrials.
With offices in New York, San Francisco, London, Frankfurt, Hong Kong and Beijing, Doremus has locations in the major global business hubs, which allows us to more effectively manage our clients' business and communications needs.
Understanding the challenges of marketing to highly targeted audiences is at the heart of what we do. Unlike other agencies that focus exclusively on the marketing of the brand, we focus on the Business of the Brand®, delivering quantifiable business results to our clients. We view marketing communications as a strategic driver of business outcomes, and apply this philosophy to create results for our clients' businesses.
Challenge:From bottled beer to Burgundy to baby food, Owens-Illinois makes over half the world's glass packaging. So what do you do when the world is using less glass each year, and more cans, paper cartons and plastics? How can you motivate brand owners from Peru to Perugia to choose glass again for their products?
Solution:Create a global movement, a tide of demand. Change the way the world thinks about glass packaging. Glass Is Life™ is a big, bold integrated brand campaign that changes perceptions of what it means to be beautiful, sustainable, flavorful and healthy. In addition to attracting over 450k visitors to the "Glass Is Life" microsite, and over 200k "Likes" to the Facebook page, the campaign succeeded in driving new partnerships with leading CPG companies, resulting in new revenue streams.
Testimonial:"We continuously ask the unthinkable from Doremus, and they consistently execute the impossible. Brains, speed, passion, trust; cornerstones that make their contributions invaluable to our business. We've set out to change the world and we're just getting warmed up."
Global Brand Communications Director, O-I