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Brian Mackey, director-IBM Marketing Transformation, is assigned to help IBM marketing deploy a data-driven strategy.
April 08, 2013
Jay Schwedelson has been president-CEO of Worldata, an integrated direct-marketing solutions provider, since his appointment in 2010. He oversees the strategic direction, operations and new-business development for the company.
October 08, 2012
Expert: Peter Granat
For some time now, marketers have been wrestling with Big Data, the tens (and hun-dreds) of thou-sands of bits of customer intelligence gleaned from direct response campaigns, contact centers and other sources. This has become particularly important in building relationships with influencers.
June 11, 2012
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