Brian Mackey, director-IBM Marketing Transformation, is assigned to help IBM marketing deploy a data-driven strategy. His team has built a uniform system that helps the company derive actionable insights from disparate actions—Web searches, clicks, downloads and in-person events stretching...
April 08, 2013
Jay Schwedelson has been president-CEO of Worldata, an integrated direct-marketing solutions provider, since his appointment in 2010. He oversees the strategic direction, operations and new-business development for the company.
October 08, 2012