|
DIRECT MARKETING CASE STUDIES
Christopher Hosford
As database marketing shifts to alternate forms of list building using cooperative databases and crowd-sourced lists, the world of the list broker is also changing.
Christopher Hosford
Marketing automation is often characterized by triggered responses such as an automatic email sent as a result of a Web interaction, download or request for information.
Christopher Hosford
Nuance Communications' enterprise division specializes in speech recognition software—the kind used by automated call-center systems to recognize callers' verbal requests and route them to appropriate answers or call-center personnel.
Christopher Hosford
HOW AETNA BETTER TARGETED SMALL-BUSINESS OWNERS
Christopher Hosford
According to a 2010 hotel guest index satisfaction study by J.D. Power and Associates, hotel guests rank wireless Internet service as the most important amenity they require before checking in. AT&T Inc.
Christopher Hosford
Customer Effective is a Microsoft Gold Certified channel partner selling Microsoft's Dynamics CRM solutions. The Greenville, S.C.-based company had been focused since its founding in 2002 on a three-state radius and on smaller businesses.
Christopher Hosford
Successories.com is a manufacturer and marketer of specialty products in the motivation and inspiration field. Perhaps its best-known products are those evocative posters, combined with inspirational sayings, that are ubiquitous in many offices.
Christopher Hosford
HOW INDEPENDENT HEALTH SCORED PROSPECTS USING PREDICTIVE ANALYTICS
Christopher Hosford
Amid today's relentless buzz about digital marketing, it's a little eye-opening when a company puts some dollars and faith behind a direct mail campaign supported by outbound phone calls.
Christopher Hosford
Although there's been plenty of attention lavished on digital and social marketing this year, traditional direct-marketing channels remain robust when exploited correctly. Outbound telephone marketing fits neatly into this category, according to Hewlett-Packard Co.
Christopher Hosford
Email has grown to be among the most potent of direct-marketing tools. Perhaps nowhere is its strength more demonstrable as in its ability to alert customers and opted-in prospects of new or improved products. Christopher Hosford
Midwest Employers Casualty Co. markets workers compensation insurance to risk managers at corporations and public organizations, as well as to independent insurance brokers.
|
