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By Nick Panayi,
CSC
SPECIAL REPORT
MARKETING AUTOMATION
E-COMMERCE
CONTENT MARKETING
DIRECT
FEATURES
GUIDES
RESOURCES
MEDIA BUSINESS
ABOUT US
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Date: Thursday, December 2, 2010
Time: 11:30 AM ET / 8:30 AM PT
TIME
(All times in ET) |
SESSIONS |
| 11:30 a.m.-12 p.m. |
Virtual Show Opens, Visit Our Exhibit Hall |
| 12:00-12:45 p.m. |
Keynote: Rise of the Trust Agents
Chris Brogan, best-selling author and award-winning blogger |
| 12:45-1:00 p.m. |
Break |
| 1:00-1:50 p.m. |
Content Marketing Strategies to Ignite Demand Generation Success
By: Maria Pergolino, Director of Marketing, Marketo
Moderated by: John Obrecht, Editor, BtoB
Sponsored by: Marketo |
State of Virtual Events; Perception Vs. Reality and the Future of Virtual Environments
By: John DiStefano, Research Director, BtoB and Michael Kushner, VP Digital Media Strategy, UBM Studios
Moderated by: Christopher Hosford, East Coast Bureau Chief, BtoB
Sponsored by: UBM Studios |
| 1:50-2:00 p.m. |
Break |
| 2:00-2:50 p.m. |
The Secrets of B-to-B Twitter Success
Panelists: Allan Schoenberg, Director, Corporate Communications, CME Group and Paul Dunay, Global Managing Director-Services and Social Media, Avaya, Inc.
Moderated by: Paul Gillin, Social Media Marketing Expert and BtoB Columnist
Sponsored By: PR Newswire |
| 2:50-3:00 p.m. |
Break |
| 3:00-3:50 p.m. |
Keys to Engagement: Building Dialogues around Customer Insight and
Highly Relevant Content
By: Chris Sullivan, Principal Advisor, Product Solutions, Silverpop
Moderated by: Sean Callahan, Executive Editor for Media, BtoB
Sponsored by: Silverpop |
Digital Marketing is Driving More of Everything in Marketing – How Do You Keep Up?
By: Sebastian Mejias, Marketing Automation Manager, Symantec and
Jeff Chamberlain, VP, B2B Solutions Marketing, Aprimo
Moderated by: Kate Maddox, Executive Editor, BtoB
Sponsored by: Aprimo | |
| 3:50-4:00 p.m. |
Break |
| 4:00-4:45 p.m. |
Keynote: The Thank You Economy
Gary Vaynerchuk, best-selling author and host of Wine Library TV
Sponsored by: Vitrium
The first 100 attendees to this session will receive a copy of Gary Vaynerchuk's forthcoming book "The Thank You Economy" when it becomes available. |
| 4:30-5:30 p.m. |
Visit Our Exhibit Hall |
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