TIME
(All times in ET) |
SESSIONS |
11:30 a.m.-
12 p.m. |
Virtual Show Opens, Visit Our Exhibit Hall |
12:00-
12:45 p.m. |
Jay Baer, President,
Convince & Convert |
12:45-
1:00 p.m. |
Break |
1:00-
1:50 p.m. |
Elevate Your Marketing Performance Measurement Game Plan
Presented by:
Laura Patterson, President, VisionEdge Marketing
Julie Schwartz, Senior Vice President, ITSMA
Moderated by: Christopher Hosford, East Coast Bureau Chief, BtoB
Sponsored by: Eloqua
|
Winning the Story Wars: Why those who tell—and live—the best stories will rule the future
Presented by: Jonah Sachs, Co-Founder and CEO, Free Range
Sponsored By: Limelight Networks
|
1:50-
2:00 p.m. |
Break |
2:00-
2:50 p.m. |
The Path to a Killer Online B2B Marketing Strategy
Presented by: Jon Miller, VP-Marketing Content and Strategy, Marketo
Moderated by: Christopher Hosford, East Coast Bureau Chief, BtoB
Sponsored by: Marketo |
How to Prioritize Your 2013 Marketing Plan for Bigger Impact on Revenue
Presented by: Bruce Brien, Sr. VP-Solutions Development, Bulldog Solutions and Jay Gaines, Group Director, Demand Creation, SiriusDecisions
Moderated by: Kate Maddox, Executive Editor, BtoB
Sponsored by: Bulldog Solutions |
2:50-
3:00 p.m. |
Break |
3:00-
3:50 p.m. |
Developing Email Campaigns that Educate and Convert
Presented by: Janelle Johnson, Director, Demand Gen, Act-On Software
and Ryan Goodin, Owner, Diligent Brands, Inc.
Sponsored by: Act-On
|
|
3:50-
4:00 p.m. |
Break |
4:00-
4:30 p.m. |
AFTERNOON KEYNOTE:
Social Business at SAP: Turning Social Media into Business Value
|
4:30-
5:30 p.m. |
Visit Our Exhibit Hall |
|
