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BtoBlog: Blog Post of the Day |
Posted by:
Adam B. Needles, Marketing consultant
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Posted by:
Tracy Samatha Smith, Director-Traning & Strategy, Crain's Social Media Group
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Learn more about
Crain's Social Media Group |
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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."
This week's feature:
CMO Close-Up with Kathy Button Bell, CMO at Emerson
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TIME
(All times in ET) |
SESSIONS |
11:30 a.m.-
12 p.m. |
Virtual Show Opens, Visit Our Exhibit Hall |
12:00-
12:45 p.m. |
David Meerman Scott, author of The New Rules of Marketing and PR |
12:45-
1:00 p.m. |
Break |
1:00-
1:50 p.m. |
Emerging Trends in Marketing Operations & Marketing Automation
Moderated by: Christopher Hosford, East Coast Bureau Chief, BtoB
Presented by: Ashleigh Casner, Head of Customer Acquisition, Huddle & John DiStefano, Research Director, BtoB
Sponsored by: Aprimo
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Show Me the Money! One Marketer's Quest to Ignite the Pipeline
Presented by: Ben Jackson, Director of Sales & Marketing, Voices.com
Moderated by: Kate Maddox, Executive Editor, BtoB
Sponsored by: Act-On |
1:50-
2:00 p.m. |
Break |
2:00-
2:50 p.m.
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Take Your Email Marketing to the Next Level with Automation
Presented by: Elle Woulfe, Senior Marketing Programs Manager, Eloqua
Moderated by: Christopher Hosford, East Coast Bureau Chief, BtoB
Sponsored by: Eloqua |
The untapped conversion potential of your web traffic
Presented by: Mike Ward
Sr. Manager, Demand Gen Programs
Adobe Systems and Greg Ott, CMO, Demandbase
Sponsored by: Demandbase
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2:50-
3:00 p.m. |
Break |
3:00-
3:50 p.m. |
Using Social Media, Content Marketing and Marketing Automation to Drive Revenue
Presented by: John MIller, Vice President of Marketing, Marketo
Moderated by: Christopher Hosford, East Coat Bureau Chief, BtoB
Sponsored by: Marketo |
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3:50-
4:00 p.m. |
Break |
4:00-
4:30 p.m. |
Keynote: The Power of an Instant — Marketing in a Digital World
Scott Anderson, Vice President of Customer Communcations, HP Enterprise Business
Sponsored By: Rainmaker
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4:30-
5:30 p.m. |
Visit Our Exhibit Hall |
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