Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question." This week's feature: CMO Close-Up with Kathy Button Bell, CMO at Emerson READ NOW

Join BtoB As We Honor the Top 25 Digital Marketers in B2B Marketing
and Announce the Top Digital Marketer of the Year!

For the first time, BtoB will honor 25 top digital marketers for their outstanding performance in developing innovative digital marketing campaigns. This event will also feature a discussion between our honorees on how they are using new technologies to deliver proven results for clients, plus an announcement of the Top Digital Marketer of the Year during the awards presentation.

KEYNOTE PRESENTATION

The End of Social Media 1.0 The End of Social Media 1.0 Social media going through a rapid maturity cycle where each word "social" and "media" are not necessarily evolving together. As a disruptor to everyday business, social media is forcing us to rethink everything. It is in many ways just like starting over. We are relearning and questioning everything. From creative to messaging to execution to measurement, we now must look applying more sophisticated and meaningful programs that combine social media into a powerful form of engagement and leadership. Brian Solis Principal Altimeter Group and author of The End of Business as Usual

Don't miss featured keynote luncheon speaker, Brian Solis, principal at Altimeter Group and author of The End of Business as Usual.

REGISTER NOW