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London—Warc's Global Marketing Index rose to 54.3 this month, representing the highest value since Warc introduced the index in October 2011.
May 23, 2013
San Francisco—Twitter Inc., rapidly enhancing its advertising options, has launched a new lead-generator ad product that can present daily deal-like offers.
May 23, 2013
New York—LexisNexis Legal & Professional announced Wednesday that, together with Reed Elsevier Properties, it has acquired the publishing brands and businesses of Sheshunoff and A.S. Pratt from Thompson Media Group. Financial terms of the deal were not disclosed.
May 23, 2013
Shelton, Conn.—Rick Segal, president worldwide-chief practice officer at gyro, New York, was appointed chairman of the BPA Worldwide board at a meeting in New York Wednesday.
May 23, 2013
Southfield, Mich.—Mars Advertising, Southfield, Mich., has appointed Allan Peretz senior VP-client service and e-commerce, a new role at the agency.
May 23, 2013
Cambridge, Mass.—Eighty five percent of business decision-makers said at least one social media channel is very important or important when making technology purchase decisions, according to a new study by Forrester Research.
May 22, 2013
New York—A Mobile Marketing Association task force has released recommended definitions for categorizing mobile video ad units.
May 22, 2013
Sunnyvale, Calif.—Flickr, the photo-sharing service owned by Yahoo Inc., has revamped its site and added 1 terabyte of free photo storage.
May 22, 2013
Boston—Contact data management company Experian QAS has introduced a phone validation tool that identifies landline versus mobile phone types to aid mobile marketing programs.
May 22, 2013
London—The Financial Times has launched a new service in Latin America through FT Syndication that provides top FT news and analysis translated into Spanish.
May 22, 2013
New York—The Brand Activation Association announced the rollout of a new website at www.baalink.org. The site is designed as a resource to support marketers and BAA members in their branding efforts.
May 22, 2013
Marketers and information technology departments are joined at the hip today, with IT leaving behind its singular focus on back-office operations and increasingly enabling customer information and service.
May 21, 2013
New York—Ziff Davis Inc. announced it has acquired NetShelter, a technology publishing advertising network, from inPowered. Financial terms of the transaction were not disclosed.
May 21, 2013
New York—The growth of the b-to-b media and information industry slowed last year compared with 2011, according to Business Information Network data released by American Business Media.
May 21, 2013
Nashville, Tenn.—Digital agency SapientNitro, Boston, has debuted Sapient CommerceNow, an e-commerce platform that provides clients with an end-to-end solution for marketing, selling and managing transactions online.
May 21, 2013
San Francisco—Image-sharing site Pinterest is making pins more actionable for pinners by adding background information and content.
May 21, 2013
Santa Monica, Calif.—Marketing software company Nimble Inc. announced the release of Nimble 3.0, a relationship management software platform.
May 21, 2013
Sunnyvale, Calif.—Yahoo Inc. announced it will acquire microblogging service Tumblr for approximately $1.1 billion in cash. Tumblr will operate as a separate business with its current leadership, including CEO David Karp, intact, the companies said in a statement.
May 20, 2013
BtoB has started accepting submissions for the annual BtoB's Best Awards. These awards showcase our annual picks of the year's best advertising and top marketers. We will accept entries for the year's best creative advertising in 16 categories.
May 20, 2013
New York—Global consultancy Accenture has agreed to buy digital agency Acquity Group for approximately $316 million, or $13 per share.
May 20, 2013
New York—Seventy percent of marketers and 77% of agencies said they have used branded content as part of advertising in the past year, according to a survey by global newspaper website MailOnline.
May 20, 2013
New York—Marketing departments saw improvements in several key performance indicators in the first quarter of the year, according to a new report by the Direct Marketing Association.
May 20, 2013
Philadelphia—Social video company Poptent has named Nick Pahade CEO, effective June 3. Pahade was most recently president-CEO of Interpublic Group's Initiative North America.
May 20, 2013
San Mateo, Calif.—Marketing automation company Marketo Inc. went public today, raising $79 million in an initial public offering. The company sold 6.1 million shares at $13 per share and will trade on the Nasdaq Global Select Market under the symbol MKTO.
May 17, 2013
San Francisco—Twitter Inc. is partnering with ESPN Network to expand its presentation of short sports videos intended to attract ads and paid social posts.
May 17, 2013
Chicago—Interakt, a digital marketing agency based in Singapore, announced its expansion to the U.S. with the opening of offices in Chicago, New York and San Francisco.
May 17, 2013
Washington, D.C.—The Network Advertising Initiative has released its revised Code of Conduct. More than 90 member companies follow the code, which NAI enforces via monitoring, annual reviews, investigation of complaints and sanctions.
May 17, 2013
Toronto—Newswire distribution company Marketwired has named Chief Operating Officer Jim Delaney as CEO in a planned leadership transition. He succeeds Michael Nowlan, who had been CEO for 14 years and will remain on the company's board.
May 17, 2013
Chicago—The average tenure for chief marketing officers among the top 100 advertised brands rose to 45 months last year, a two-month gain over the 2011 average, according to the ninth annual CMO tenure study from executive search consultancy Spencer Stuart.
May 16, 2013
Cambridge, Mass.—Companies with large social media marketing budgets prioritize funds to promote content on general social networks, according to a new study by Forrester Research.
May 16, 2013
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