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San Francisco—Twitter Inc. unveiled a free analytics tool that measures interactions and click-throughs of tweets. The tool is accessible via the Twitter ads dashboard by clicking the analytics button
June 18, 2013
New York—BtoB will present its annual online trade show, Leading Edge, on Thursday. The virtual event, accessible via desktop or tablet devices, will feature keynote addresses from notable marketers and marketing consultants, as well as several breakout sessions.
June 18, 2013
Sunnyvale, Calif.—Yahoo Inc. has released Localworks, a tool aimed at small-to-midsize companies for improving their online visibility and reputation across multiple websites.
June 18, 2013
Toronto—Nielsen Expositions has been renamed Emerald Expositions following the completion of its acquisition by Onex Corp.
June 18, 2013
New York—LongTail Video, which provides video technology to online publishers, announced mobile advertising support for its JW Player. The JW Player now offers pre-roll ad formats for smartphones and tablets.
June 18, 2013
New York—McGraw Hill Construction has launched the latest addition to its Dodge product line, Dodge DocuPro. Dodge DocuPro is a document management solution for the construction industry that enables construction project teams to organize and distribute project information.
June 18, 2013
New York—Ad spending globally will hit $517.0 billion this year, up 2.8% over 2012, according to a report from eMarketer.
June 17, 2013
Dallas—Trade shows' overall performance increased 1.3% in the first quarter compared with the year-earlier period, according to the Center for Exhibition Industry Research's quarterly index.
June 17, 2013
New York—BtoB will present its annual online trade show, Leading Edge, on Thursday, June 20. The virtual event, accessible via desktop or tablet devices, will feature keynote addresses from notable marketers and marketing consultants, as well as several breakout sessions.
June 17, 2013
Washington, D.C.—Content marketing software company SpeakerFile announced it is rebranding as ExpertFile. The new name is designed to reflect the company's expertise in providing a content marketing platform for speakers, event organizers and enterprise customers.
June 17, 2013
New York—WebMediaBrands Inc. has changed its name to Mediabistro Inc. As part of the repositioning, the company also changed its Nasdaq stock ticker symbol to MBIS and unveiled a redesigned home page.
June 17, 2013
New York—JWT New York announced that Emmanuel Lallevé and Florent Imbert have been appointed executive creative directors, new posts at the agency.
June 17, 2013
New York—Worldwide mobile ad revenue is expected to reach $15.82 billion this year, an 80% increase over the $8.80 billion logged in 2012, according to a forecast by marketing consultancy eMarketer.
June 14, 2013
McLean, Va.—Gannett Co., publisher of USA Today, has agreed to acquire TV station owner Belo Corp. for about $1.5 billion in cash. Gannett will also assume $715 million in existing debt, making the value of the deal about $2.2 billion.
June 14, 2013
BtoB's Media Business recognized outstanding media executives last week at its 10th annual Top Innovators in Business Publishing awards luncheon in Manhattan.
June 14, 2013
New York—Global ad spending will reach $486.0 billion this year, up 3.0% over last year, according to a new forecast by media agency Magna Global, New York.
June 14, 2013
New York—Emirates, an international airline based in Dubai, has named Omnicom agencies BBDO New York and Atmosphere Proximity, New York, as integrated marketing agency partners in North America, following a review.
June 14, 2013
Secaucus, N.J.—Northstar Travel Media has acquired consumer publishing company Your Travel Insider. Terms of the deal were not disclosed.
June 14, 2013
San Jose, Calif.
June 13, 2013
San Mateo, Calif.—Marketing automation company Marketo Inc. has introduced a service that serves up content or messages to website visitors based on the content they've previously seen.
June 13, 2013
New York—IBT Media, the publisher of International Business Times, announced it will launch a U.S. b-to-b publishing venture this fall.
June 13, 2013
San Francisco—Charles Schwab & Co. launched a new ad campaign called “Own Your Tomorrow” that focuses on the power of engagement in life and in investing. The integrated effort was created by Crispin Porter+Bogusky.
June 13, 2013
San Francisco—DDB California, San Francisco, has appointed Jason Elm chief creative officer. Elm was previously exec VP-group creative director at Deutsch Los Angeles.
June 13, 2013
Emeryville, Calif.—Big Data is confusing marketing executives and, as a result, it often is ineffective or ignored completely, according to a study by digital marketing company Lyris Inc.
June 12, 2013
San Francisco—Salesforce.com Inc. has acquired business intelligence and analytics company EdgeSpring. Financial terms of the deal were not disclosed.
June 12, 2013
New York—Media Business will recognize outstanding b-to-b media executives tomorrow at its 10th annual Top Innovators in Business Publishing awards luncheon.
June 12, 2013
Chicago—Legacy Marketing Partners, an experiential marketing agency, announced the acquisition of digital marketing agency Kambio Group; both are based in Chicago. Financial terms of the deal were not disclosed.
June 12, 2013
New York—McCann Erickson, New York, has appointed Suzanne Powers exec VP-chief strategy officer. Powers was previously global strategy officer at Crispin Porter+Bogusky, New York.
June 12, 2013
New York—Isaac Peachin has joined Penton Media as director of content products, a new position. He will lead mobile-first design and the development of social tools.
June 12, 2013
New York—U.S. digital ad spending will reach $41.9 billion this year, up 14.0% over last year, according to a new forecast from eMarketer. Of that, $34.3 billion will be on desktop digital advertising and $7.6 billion on mobile advertising, eMarketer projected.
June 11, 2013
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