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Sunnyvale, Calif.—Yahoo Inc. announced it will acquire microblogging service Tumblr for approximately $1.1 billion in cash. Tumblr will operate as a separate business with its current leadership, including CEO David Karp, intact, the companies said in a statement.
May 20, 2013
New York—Global consultancy Accenture has agreed to buy digital agency Acquity Group for approximately $316 million, or $13 per share.
May 20, 2013
New York—Marketing departments saw improvements in several key performance indicators in the first quarter of the year, according to a new report by the Direct Marketing Association.
May 20, 2013
New York—Seventy percent of marketers and 77% of agencies said they have used branded content as part of advertising in the past year, according to a survey by global newspaper website MailOnline.
May 20, 2013
Philadelphia—Social video company Poptent has named Nick Pahade CEO, effective June 3. Pahade was most recently president-CEO of Interpublic Group's Initiative North America.
May 20, 2013
San Mateo, Calif.—Marketing automation company Marketo Inc. went public today, raising $79 million in an initial public offering. The company sold 6.1 million shares at $13 per share and will trade on the Nasdaq Global Select Market under the symbol MKTO.
May 17, 2013
San Francisco—Twitter Inc. is partnering with ESPN Network to expand its presentation of short sports videos intended to attract ads and paid social posts.
May 17, 2013
Chicago—Interakt, a digital marketing agency based in Singapore, announced its expansion to the U.S. with the opening of offices in Chicago, New York and San Francisco.
May 17, 2013
Washington, D.C.—The Network Advertising Initiative has released its revised Code of Conduct. More than 90 member companies follow the code, which NAI enforces via monitoring, annual reviews, investigation of complaints and sanctions.
May 17, 2013
Toronto—Newswire distribution company Marketwired has named Chief Operating Officer Jim Delaney as CEO in a planned leadership transition. He succeeds Michael Nowlan, who had been CEO for 14 years and will remain on the company's board.
May 17, 2013
Chicago—The average tenure for chief marketing officers among the top 100 advertised brands rose to 45 months last year, a two-month gain over the 2011 average, according to the ninth annual CMO tenure study from executive search consultancy Spencer Stuart.
May 16, 2013
Cambridge, Mass.—Companies with large social media marketing budgets prioritize funds to promote content on general social networks, according to a new study by Forrester Research.
May 16, 2013
San Francisco—Traackr, which provides software for influencer marketing, and Nimble, a relationship management software company, have formed a partnership to integrate their services.
May 16, 2013
New York—Two Kantar Group companies have partnered with advertising verification company DoubleVerify to introduce a tool that optimizes digital media campaigns.
May 16, 2013
Atlanta—Silverpop, a digital marketing technology company, announced the rollout of Universal Behaviors, a data-tracking feature to help marketers deliver relevant messages to users based on online behavior.
May 16, 2013
Washington, D.C.—Atlantic Media, parent of the Government Executive and Nextgov media brands, this summer will launch Defense One, a new multiplatform media brand serving the U.S. defense and national security community.
May 16, 2013
Chicago—Building a great team and “practicing failure” are key to the success of technology-driven endeavors, Harper Reed, former CTO of the Obama campaign, said Tuesday at BMA Chicago's Fuel Keynote & Expo here.
May 15, 2013
New York—Global executives are increasingly plugged into mobile devices, whether at home, on vacation or on weekends, according to the 2013 Decision Dynamics study by Doremus, New York, and the Financial Times.
May 15, 2013
New York—Media measurement company Nielsen Co. and broadcasting company ABC are partnering to measure the effectiveness of mobile app campaigns.
May 15, 2013
San Francisco—Social media company Twitter has acquired Portland, Ore.-based data visualization company Lucky Sort, the companies announced. Financial terms of the deal were not disclosed.
May 15, 2013
Egham, England—Worldwide smartphone sales totaled 210 million units in the first quarter, up 42.9% over the same period last year, according to data from Gartner Inc.
May 15, 2013
New York—In an effort to recognize the importance of analytics in marketing, the Association of National Advertisers is introducing the Marketing Analytics Leadership Award.
May 15, 2013
New York—Mobile marketing communications expenditures in the U.S. totaled approximately $6.70 billion last year and are projected to reach $19.80 billion by 2015, according to a Mobile Marketing Association study.
May 14, 2013
New York—Spending on digital video ads in the U.S. will nearly double in four years, climbing from $4.14 billion this year to $8.04 billion in 2016, according to a new report from marketing consultancy eMarketer.
May 14, 2013
Indianapolis—Interactive marketing provider ExactTarget Inc. has introduced an expanded suite of developer tools to streamline marketing app development and enhance customer data analysis.
May 14, 2013
Atlanta—Digital marketing technology provider Silverpop has launched Email Insights, an application that enables marketers to preview emails in 30 different email clients.
May 14, 2013
Boston—Hill Holliday, Boston, has promoted Karen Kaplan to CEO, from president of the agency. She succeeds Mike Sheehan, who will become chairman. Kaplan has been with Hill Holliday since 1982 and has served as president since 2007.
May 14, 2013
Leawood, Kan.—Sheree Johnson, a media strategist with more than 25 years' experience in the advertising industry, announced the introduction of market research and consulting company SJ Insights, Leawood, Kan.
May 14, 2013
New York—Email marketing, while virtually a legacy channel, continues to adapt—slowly—to content and mobile marketing, according to a new study by BtoB.
May 13, 2013
Menlo Park, Calif.—Google has unveiled Google+ mobile content recommendations, a widget that suggests additional content from a publisher's site to help engage mobile users longer.
May 13, 2013
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