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Chicago—The average tenure for chief marketing officers among the top 100 advertised brands rose to 45 months last year, a two-month gain over the 2011 average, according to the ninth annual CMO tenure study from executive search consultancy Spencer Stuart.
May 16, 2013
Cambridge, Mass.—Companies with large social media marketing budgets prioritize funds to promote content on general social networks, according to a new study by Forrester Research.
May 16, 2013
San Francisco—Traackr, which provides software for influencer marketing, and Nimble, a relationship management software company, have formed a partnership to integrate their services.
May 16, 2013
New York—Two Kantar Group companies have partnered with advertising verification company DoubleVerify to introduce a tool that optimizes digital media campaigns.
May 16, 2013
Atlanta—Silverpop, a digital marketing technology company, announced the rollout of Universal Behaviors, a data-tracking feature to help marketers deliver relevant messages to users based on online behavior.
May 16, 2013
Washington, D.C.—Atlantic Media, parent of the Government Executive and Nextgov media brands, this summer will launch Defense One, a new multiplatform media brand serving the U.S. defense and national security community.
May 16, 2013
Chicago—Building a great team and “practicing failure” are key to the success of technology-driven endeavors, Harper Reed, former CTO of the Obama campaign, said Tuesday at BMA Chicago's Fuel Keynote & Expo here.
May 15, 2013
New York—Global executives are increasingly plugged into mobile devices, whether at home, on vacation or on weekends, according to the 2013 Decision Dynamics study by Doremus, New York, and the Financial Times.
May 15, 2013
New York—Media measurement company Nielsen Co. and broadcasting company ABC are partnering to measure the effectiveness of mobile app campaigns.
May 15, 2013
San Francisco—Social media company Twitter has acquired Portland, Ore.-based data visualization company Lucky Sort, the companies announced. Financial terms of the deal were not disclosed.
May 15, 2013
Egham, England—Worldwide smartphone sales totaled 210 million units in the first quarter, up 42.9% over the same period last year, according to data from Gartner Inc.
May 15, 2013
New York—In an effort to recognize the importance of analytics in marketing, the Association of National Advertisers is introducing the Marketing Analytics Leadership Award.
May 15, 2013
New York—Mobile marketing communications expenditures in the U.S. totaled approximately $6.70 billion last year and are projected to reach $19.80 billion by 2015, according to a Mobile Marketing Association study.
May 14, 2013
New York—Spending on digital video ads in the U.S. will nearly double in four years, climbing from $4.14 billion this year to $8.04 billion in 2016, according to a new report from marketing consultancy eMarketer.
May 14, 2013
Indianapolis—Interactive marketing provider ExactTarget Inc. has introduced an expanded suite of developer tools to streamline marketing app development and enhance customer data analysis.
May 14, 2013
Atlanta—Digital marketing technology provider Silverpop has launched Email Insights, an application that enables marketers to preview emails in 30 different email clients.
May 14, 2013
Boston—Hill Holliday, Boston, has promoted Karen Kaplan to CEO, from president of the agency. She succeeds Mike Sheehan, who will become chairman. Kaplan has been with Hill Holliday since 1982 and has served as president since 2007.
May 14, 2013
Leawood, Kan.—Sheree Johnson, a media strategist with more than 25 years' experience in the advertising industry, announced the introduction of market research and consulting company SJ Insights, Leawood, Kan.
May 14, 2013
New York—Email marketing, while virtually a legacy channel, continues to adapt—slowly—to content and mobile marketing, according to a new study by BtoB.
May 13, 2013
Menlo Park, Calif.—Google has unveiled Google+ mobile content recommendations, a widget that suggests additional content from a publisher's site to help engage mobile users longer.
May 13, 2013
Washington, D.C.—The U.S. Postal Service reported a net loss of $591 million for March and $1.9 billion for its second fiscal quarter as mail volume continued to decline.
May 13, 2013
Norfolk, Va.—Norfolk Southern Corp. introduced a new TV spot May 11 in recognition of National Train Day. The ad, created by RP3 Agency, Bethesda, Md., celebrates the role of rail in building the nation's economy. The spot is supported by online and events. The budget was not disclosed.
May 13, 2013
Detroit—McCann Detroit announced that Melinda Smart has been named exec VP-integrated client services, a new role at the agency. Smart was previously business strategy director at Merkley+Partners, New York.
May 13, 2013
San Diego—Sales and marketing consultancy SiriusDecisions Inc. introduced a new mathematical model that benchmarks sales productivity at its annual summit here.
May 10, 2013
San Diego—The top channel programs of the year were recognized Thursday by SiriusDecisions at its annual conference here. Honors went to Adobe Systems, payroll and benefits provider PrimePay Inc., OEM supplier Progress Software and SAP.
May 10, 2013
Shelton, Conn.—About a third (33.8%) of the b-to-b and consumer publications audited by BPA Worldwide reported digital circulation for the second half of last year, the organization said.
May 10, 2013
Palo Alto, Calif.—The Chief Marketing Officer Council has partnered with mobile relationship management company FunMobility to produce a mobile news app for members of the council. The app features industry news, CMO Council reports and event listings.
May 10, 2013
New York—The Online Publishers Association has named Noah Mallin VP-marketing. He was most recently VP-group director for social media at agency Digitas, New York.
May 10, 2013
New York—BBDO New York has appointed Jeff Kenyon head of planning. Kenyon was previously exec VP-group planning director at the agency.
May 10, 2013
San Diego—Last year marketing consultancy SiriusDecisions Inc. rolled out a major revision of its Demand Waterfall marketing effectiveness model with a new focus on sales-sourced leads and teleprospecting.
May 09, 2013
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