We are content providers. One of the most respected content providers in the world

Sure, Crain Communications has been a trusted news source for almost 100 years, but we are so much more than just a business publisher. Today Crain's BtoB delivers custom-tailored content across all marketing channels to clients from every industry

Crain's BtoB has a proven track record of assessing a client's business need and crafting the best custom solution to address that need. We understand how to engage readers across platforms. How to set up systems for long-term content planning and execution. How to use digital and social media to amplify and solidify a brand's content reach.

Savvy marketers understand the power of content. They know that in order to build new business and cement existing client relationships they need to leverage their own content. But most companies don't have the editorial expertise to make that happen. That is why so many have turned to Crain's BtoB.

Industries We Serve

We publish 25 marketing-leading business publications including BtoB, Pensions & Investments, Modern Healthcare, Business Insurance and Crain's regional business publications, covering an extensive range of verticals including advertising and marketing, automotive, healthcare, insurance, investments and more.

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Custom email newsletters target your audience by providing them with exactly the information they need to know, whether they're at their desktop or on the go.

Microstes provide users with an interactive destination that can provide much deeper content and engagement than print products alone.

Blogs engage prospects over time, developing relationships through an exchange of information through blogger posts and user comments.

Webinars are dynamic online presentations that can be used to teach and inform prospects, positioning your brand as a thought leader.

No content marketing campaign should be without a social component. Facebook, Twitter and LinkedIn are essential tools for today's marketer.

Crain's Content Services can provide deep research into topics that concern your prospects the most.

Print's not dead! We can provide you with custom print products such as magazines, brochures, and product one-sheets.

White papers present vital information in authorative fashion, an essential demonstration of thought leadership.

Online video is incresingly becoming part of the online experience. Video often gets to the point quicker and more effeciently than text-based products.

If you haven't noticed, we're undergoing a ebook revolution! Get your message onto your prospects' e-readers today.