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Content Marketing Awards Luncheon October 23
BtoB's Content Marketing Award winners will be honored at a luncheon as part of BtoB's Digital Edge Live New York conference on October 23. Click here for more information and to register for the event.
BtoB's 2013 Content Marketing Awards
There's been a lot of talk about content marketing lately—about how marketers are shifting away from the hard sell and focusing more on providing their audience with valuable information. The idea: Establish the company as a trusted authority and industry leader, and the sales will eventually follow. But there's more to effective content marketing than simply producing a white paper or creating an online video for the sake of having one.
Agency: Tendo Communications, San Francisco
Agency: Hanley Wood Marketing, Minneapolis
Agency: inferno, Memphis, Tenn.
Agency: DigitasLBi, Time Inc. Content Solutions, New York
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