Why Crain's BtoB?
The key to effective content marketing is to be sure it is customized to the client's business need.
Crain's BtoB has a proven track record of assessing that need and crafting the best custom solution. We can build and maintain digital microsites, e-newsletters and e-books; provide thought-leadership positioning through research, White Papers, high-level executive roundtables and custom events; and generate qualified sales leads via expert webinars and articles. We also publish custom print publications, advertorials, inserts and polybags.