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McAfee's Baldwin emphasizes real-time marketing

By Christopher Hosford

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How NetApp uses branded content to engage C-level execs

NetApp wanted to build a conversation not just with customers and potential buyers of its computer storage and data management solutions but also with C-level executives and influencers.
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>> "What is your current content marketing strategy?"

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I just flew in from the trade show and boy are the booths tired

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