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Each issue of CMO Close-up features an interview with a CMO, as well as other marketing executives answering that issue's "Big Question."

This week's feature:

CMO Close-up with John McDonald, VP-marketing, British Airways

Close-Up with David Lau, CMO-COO, Jefferson National Life Insurance

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“What major marketing trends are you seeing for 2012?”

Jerry Bernhart, principal, Bernhart Associates
“All three of our key employment indicators—new hiring, layoffs and hiring freezes—are showing improvement over the fourth quarter of last year.
READ ALL RESPONSES

PAST CMO CLOSE-UPS

>> CMO Close-up with John McDonald, VP-marketing, British Airways

>> CMO Close-Up with Paul Miller, VP-e-commerce, W.W. Grainger

>> Close-Up with Matt Benati, VP-global marketing, Attunity

>> CMO Close-Up with Allison Watson, corporate VP-U.S. marketing, Microsoft Corp.

>> CMO Close-Up with John Parker, CMO, Zurich North America Commercial

>> CMO Close-Up with Mike Schwartz

>> Close-Up with Janet Roberts, CMO, Syniverse

>> CMO Close-Up with Jonathan Becher, CMO of SAP

>> Close-Up with Christine Heckart, CMO, NetApp Inc.

>> CMO Close-Up with Dan Murphy

>> Knapp aims to wake Safety-Kleen's sleepy marketing efforts

>> Close-Up with Sergio Sanchez, CMO, Clements Worldwide

>> CMO Close-Up with Thomas Henning

>> CMO Close-Up with Asim Zaheer

>> Close-Up with Stephan Gray, VP-corporate marketing, Kronos Inc.

PAST BIG QUESTIONS

>> Do you foresee a day in the not-too-distant future when the tablet will be the primary marketing platform?

>> How important is e-commerce in your 2012 marketing strategy?

>> Which marketing tools and technologies are you investing in for 2012?

>> What are your top marketing priorities for next year?

>> In what marketing budget area (or areas) will you expand your investment next year?

>> What marketing automation best practices work well for b-to-b companies?

>> How are you marketing to small businesses?

>> What are your plans for mobile marketing in the next 12 months?

>> How is email remaining viable, considering the recent innovations in digital marketing?

>> What are your marketing plans for the fourth quarter?

>> Do you plan to boost funding in any specific marketing efforts in the remainder of the year?

>> “What is the most important thing you can do to make your lead nurturing effective?”

>> How do you keep up with social media trends?

>> Are you advertising on social networking sites, such as Facebook and LinkedIn, and, if so, how are the ads performing?

>> “What has been the single most important benefit of Web analytics to your marketing efforts this year?”

Read the new issue:

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