B2B Cmo | BtoB Magazine

McAfee's Baldwin emphasizes real-time marketing

By Christopher Hosford

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ESPN, Twitter extend advertising partnership

San Francisco—Twitter Inc. is partnering with ESPN Network to expand its presentation of short sports videos intended to attract ads and paid social posts.
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PAST CMO CLOSE-UPS

>> Thomson Reuters' Tobias Lee streamlines online experience

>> Juniper Networks' CMO talks about taking on Cisco

>> IBM's John Kennedy focuses on more interconnected, intelligent world

>> "Over the past two years, what has been the biggest change in how you market?"

>> CMO Close-Up with Jamie DePeau, Senior VP-CMO, Lincoln Financial Group

>> 'What major trends in marketing automation technology are you seeing today?'

>> CMO Close-Up with Jim Kruger, senior VP-global solutions marketing, Polycom Inc.

>> 'What has been your most effective use of social media for marketing in the past year?'

>> CMO Close-Up with Jonathan Becher, CMO at SAP

>> 'Where does data gathering end and data analysis begin?'

>> CMO Close-Up with D. Jeffry Benoliel, VP-global strategy, Quaker Chemical Corp.

>> CMO Close-Up with Teresa Poggenpohl

>> 'Which marketing tools and technologies are you investing in?'

>> CMO Close-Up with Nick Panayi, director-global brand and digital marketing, Computer Sciences Corp.

>> "What is your current content marketing strategy?"

PAST BIG QUESTIONS

>> Digital agency Interakt expands to U.S.

>> Marketo IPO nets $79M

>> Network Advertising Initiative finalizes code of conduct

>> Marketwired names Delaney CEO

>> CMO average tenure nears four years

>> Marketing Automation: The Power and the Glory

>> The Art and Science of Lead Generation

>> Kantar partnership unveils campaign-optimization tool

>> Silverpop adds Universal Behaviors data tracking

>> Forrester: Paid social campaigns focus on content, branded apps

>> Traackr, Nimble team up to integrate software

>> Atlantic Media to debut Defense One

>> Building and maintaining loyalty in a customer-driven World

>> How to get off the b-to-b social media island

>> 'Spying' with social to get a leg up on the competition

Building and maintaining loyalty in a customer-driven World

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