Bulldog Solutions has one singular focus: to enable our clients to meet their
revenue goals faster and more efficiently than ever. We partner with our
enterprise BtoB clients to optimize the three critical drivers that make the
biggest impact on revenue performance:
Our single focus is to
enable our clients to
meet their revenue
goals faster and more
efficiently than ever.
Strategy. Improving revenue performance
is complex. It requires new approaches to
prospect communications, lead management,
budgeting, program strategies, and sales
and marketing processes. We leverage our
powerful methodology to understand your
current capabilities—and then we deliver a
comprehensive roadmap to guide you through
the complexities to meet your revenue goals.
Infrastructure. Managing the moving parts of revenue performance requires
the deployment and integration of sophisticated tools such as marketing
automation, CRM and analytics. Our technology consultants have deep
experience driving the deployment, integration, data management and
analytics needed to meet the unique technology and scaling challenges
faced by enterprise organizations today.
Programs. In the end, it's all about generating quality leads and converting
them into customers. Our comprehensive program services—including
program design and execution and sales enablement tools—deliver innovative
and integrated programs that attract, engage and convert your prospects
into customers.
success story
The Concept
Dex One, a yellow page provider that offers
marketing services to SMB clients, launched
its "How Findable Are You™?" microsite, which
focuses on a critical success factor for most small
businesses—getting found and being chosen. If
their customers can't find them, they can't grow
and they can't hit revenue goals. Simply put,
"findability" is critical to a small business's ability
to thrive.
The Execution
The cornerstone of the campaign is an online
assessment, which profiles prospects' findability
and drives future nurture programs and powerful
sales conversations. After mapping the unified
theme of "Be Found" to various industries,
Dex One implemented a nurture program that
supports prospect conversations through all the
stages of the buyer's journey, and designed sales
enablement tools that map prospects' issues to
specific Dex One solutions.
The Results
Dex One's campaign successfully moves
prospects through the buyer's journey seamlessly.
Within the first 30 days, prospects in the
campaign increased conversion rates by 65%—and average deal size rose by 79%.