With the fourth quarter looming, budgeting season is rapidly approaching for b-to-b marketers. BtoB asked several leading marketers to list their spending priorities for 2014. Among the areas likely to see increased investment are: marketing automation technology, content marketing, social media and mobile. Marketers' comments echoed the findings...
Small-to-midsize business marketers are just as intent in their desire to excel as their counterparts at larger companies, and in many instances are taking greater advantage of modern marketing techniques to do so, according to a new study by BtoB. Read more
Citing a slowdown in economic growth in emerging markets, International Data Corp. lowered its forecast for worldwide IT spending to 4.6% growth this year, down from a May projection of 4.9% growth. Read more
Events organizers and marketers are changing their approach to digital marketing, according to “Digital Playbook,” a recent report from industry leaders including the Center for Exhibition Industry Research and George P. Johnson Experience Marketing. Read more
Google earlier this summer rolled out a new, tabbed look for its Gmail inbox. Now, emails are separated into three buckets: Primary, Social and Promotions, with promotions taking the far right position on the page. Given the fact that there are more than 5 million businesses using Google Apps for Business—and using Gmail for their business email...
Dental equipment manufacturer Sirona Dental Systems built its brand around high-tech imaging and modeling equipment. The company traditionally relied on an established reputation for innovation rather than marketing prowess when it introduced new products into a market that now includes about 120,000 U.S.-based dentists, said Jack Connelly, VP-...
DG MediaMind and PHD, New YorkTarget audience:
Business decision-makersCampaign objective:
Raise brand awareness of Siemens and highlight the company's contribution to manufacturing in North AmericaMedia:
Undisclosed Read more
Views & Opinions
I recently worked with a client that had figured out half the formula for content marketing. The problem was the other half. Read more