This year's Who's Who in B2B Special Report features key thought leaders and movers and shakers across a broad spectrum of the marketing industry. In compiling this report, we focused on 10 categories: marketers, agencies, direct, digital and search, social media, demand generation, email, events, business media and associations. Nominations were...
Though many now consider it a legacy channel, email marketing continues to adapt to the evolving needs of marketers and their customers. Increasingly that means an accelerating reliance on content to fuel email campaigns, according to a new study by BtoB. Read more
Political stalemate in the nation's capital is causing business uncertainty and restricting marketing growth, a gathering of direct marketers were told last week at MeritDirect's 14th annual Business Mailers' Co-op and Interactive Marketing Conference in White Plains, N.Y. Read more
BtoB's Content Marketing Awards recognize the best content created for marketing purposes—content that provides the audience with useful information about a product, service, company or industry. BtoB editors will choose winners in seven categories: integrated content marketing program; blog; microsite; video; digital edition of a magazine;...
Campaign“Social Innovation—It's Our Future”
Agency: Dentsu, Montreal
Target audience: Business decision-makers
Campaign objective: Show how Hitachi Group is helping solve global problems with its Social Innovation Business
Media: TV, print (The Economist, Financial Times, The Wall...
IDG Enterprise and LinkedIn have partnered to develop sponsored groups on the social media platform, designing a channel to accommodate a surge of interest in content marketing and peer-to-peer communication. The media partnership is the first of its kind for LinkedIn and comes as the company advances a content-based strategy. “One of the...
Views & Opinions
My editors at BtoB grant me 450 words for this column, and I love them for it. The length limit requires me to focus, get to the point and finish quickly. It demands the discipline to make each word count. Read more
What one metric should marketing track and report on? For me, it's simple: revenue. Read more
SMM Feature/CMO Q&A
Millennial Media provides a mobile advertising platform that competes with Apple Inc.'s iAd and Google Inc.'s AdMob. Mollie Spilman joined Millennial Media nine months ago as exec VP-global sales and marketing, a new position at the company. She came from Yahoo, where she served as CMO for three months before the company's management shakeup last...