B2b marketers, which have lagged their b-to-c counterparts in mobile marketing, are finally making the channel a priority. Driven by the proliferation of smartphones and tablets, mobile marketing spending will top $30 billion by 2015, according to the Mobile Marketing Association. Among those marketers making a big push into mobile are Dell Inc.,...
Marketers and information technology departments are joined at the hip today, with IT leaving behind its singular focus on back-office operations and increasingly enabling customer information and service. That was the message delivered at the Marketing+Technology Summit, a half-day event jointly sponsored by BtoB and sibling publication...
BtoB has started accepting submissions for the annual BtoB's Best Awards. These awards showcase our annual picks of the year's best advertising and top marketers. We will accept entries for the year's best creative advertising in 17 categories. Read more
This marks the 10th year for Media Business' annual Top Innovators in Business Publishing Awards. During this time, we've honored more than 100 executives from large trade, small trade and general business media companies across six categories: CEO, top publishing executive, digital, events, audience development and production/technology. Honorees ...
“Norfolk Southern, What's Your Function?” Read more
Most marketers sit down every year to come up with a marketing forecast. Usually it's used to justify budgets and to allocate resources for the coming accounting period. Read more
Machinery and engine manufacturer Caterpillar Inc. acquired mining-equipment manufacturer Bucyrus International in 2011. The move rounded out the Caterpillar lineup of surface mining products and expanded the company into the underground mining-equipment market. Read more
Views & Opinions
Anyone who has been involved in rebranding a company or its products can tell you the undertaking is highly challenging but also highly rewarding if done properly. Read more
The joke allegedly dates back to the vaudeville era: “I just flew in from Dallas, and, boy, are my arms tired.” And while it hasn't gotten any better with time, neither have many trade show efforts. Read more
SMM Feature/CMO Q&A
If you ask Stephanie Winans, a digital media strategist, consultant and speaker on social media, there are at least two good reasons you should be watching your competitors' social media platforms. Read more