With proven performance and an enduring presence in virtually every marketing campaign, email remains a reliable channel for b-to-b marketers, according to a new study by BtoB. But that doesn't mean that email marketing is stagnant. The report found respondents expected email to help them engage with existing customers, nurture leads and acquire...
As U.S. marketers seek to expand into international markets, b-to-b agencies are pursuing different models of globalization, from mergers and acquisitions to joining independent networks. Read more
The traditional criticism of Google+ since its founding two years ago has been that few people use it. According to this narrative, the main reason to join Google+ is not so much for social marketing but to enhance a company's organic search results, courtesy of its integration with the Google search engine. Read more
Social media, search and content marketing are among the tactics driving the most success for panelists who spoke at BtoB's recent NetMarketing Breakfast in Chicago. Read more
Companies are increasingly tying marketing activities to leads and revenue. Bur marketers feel frustrated with their ability to drive enough leads to meet the demands of sales departments, according to a new study by BtoB. Read more
AT&T Advanced Business Solutions debuted new TV ads April 9 during the Masters Golf Tournament, using real customer stories to show how its networking solutions can help transform businesses. Read more
“Winning on the Road” Read more
One consequence of Big Data and marketing automation is the exponential growth in the number of leads. On any given day, a large company might have tens of thousands of interactions with potential customers, everything from ready-to-go buyers calling into sales to interested observers downloading a white paper for their boss. Read more
Views & Opinions
Let's begin with my core belief about social media: The key to success in social media marketing has little to do with your feature-rich platform, clever branding or well-honed messaging. Read more
Back in the 1990s a lot of technology conferences sprouted up around the theme of information technology as a competitive advantage. IT was expected to drive operational efficiencies that separated the leaders from the laggards. Read more
SMM Feature/CMO Q&A
The tax and accounting division of Thomson Reuters is one of the company's fastest-growing units. The division sells tax software and information to governments, companies and accounting firms, and compliance solutions to financial institutions and law firms. Tobias Lee has been the division's CMO for about a year. He oversees the global marketing ...