As the economy showed slow but steady improvement last year, many of the top b-to-b agencies registered double-digit revenue growth and added significant new accounts to their rosters. Creating campaigns with a human touch, using content to engage audiences and leveraging new technologies were key strategies for leading agencies. BtoB's 2013 Top...
Social media marketing has reached a stage of maturity that places it firmly in the mainstream of marketing channel activity. A new study by BtoB found that 47% of b-to-b marketers are “very involved” or “fully integrated” with social marketing, up from 28% last year, and fully 96% of all marketers are engaging with social...
Marketers increasingly have access to massive amounts of data. Taking advantage of that information is another matter. Read more
As the economy slowly improves, compensation for marketers is increasing— with 69% of marketers expecting a pay raise this year, according to a survey from the American Marketing Association and marketing staffing agency Aquent. Read more
The new chairman of the Interactive Advertising Bureau kicked off his tenure last week by stressing the vital role of online advertising in brand building. Read more
While collecting prospect data is essential for marketing, marketers need to be wary of overwhelming prospects with requests for information during the lead-generation process. Read more
Event marketers at Intel Corp. cannot directly trace a sale back to the decision to add a mobile recharging station to their exhibition footprint. But they can make the case to invest more deeply in the seating area, thanks to positive in-person interviews and metrics that demonstrated that the lounge made people stay longer and explore the booth...
Webcasts are the most valuable content marketing tool in Bonnie Thomas' arsenal. As director of content strategy for software provider Lithium Technologies, she produces a virtual event to support each announcement, white paper or educational initiative that the company introduces. Read more
Views & Opinions
For a move long anticipated, the U.S. Postal Service's announcement that it will eliminate most Saturday mail delivery to homes and businesses, effective the week of Aug. 5, came as a jolt. The agency made the decision unilaterally, rankling both legislators and companies that have long relied on Saturday delivery, which dates to 1863. Read more
What do your clients need most? What are the hot topics, biggest challenges and critical business problems in your market space? What other companies do a great job providing complementary products and services to solve these problems? Are you working together? Perhaps you should be. Read more
SMM Feature/CMO Q&A
New York—BtoB today announced the winners and runners-up in its annual Social Media Marketing Awards. Read more