BtoB's 10th annual budget survey, “Outlook 2013: Marketing Priorities and Plans,” examines where b-to-b marketers will spend this year. Among the key findings: 48.7% of marketers will increase their overall budgets; 67.2% will boost online budgets; and 69.3% say their top marketing goal this year is customer acquisition/demand...
Last month's news that Oracle Corp. will acquire Eloqua Inc. and blend it into its Customer Experience Cloud array of products marked a milestone in the rapidly evolving world of marketing automation. It also prompted a flurry of questions about the kind of integrated marketing platform Oracle might have in mind as well as the deal's impact on...
Keynote speakers at BtoB's fourth annual Digital Edge virtual event last month focused on how empowered marketers are using content, social media and other digital strategies to engage with customers and prospects in a self-serve economy. Read more
Today's hyperconnected customers may be rushing well ahead of marketers' ability to understand and adapt to their needs. That, according to presentations at the Direct Marketing Association's NCDM (National Center for Database Marketing) conference and expo last month, is prompting marketers to make an organizational commitment to harnessing Big...
Quick, what do Britney Spears and Cisco Systems have in common? Read more
Scrambling to stand out among the automobile, beer, potato chip and soda advertisers on Super Bowl XLVII on Feb. 3 will be a few b-to-b companies, including Internet domain hosting company GoDaddy.com and real estate franchisor Century 21. Read more
Mike Lyons is an events industry veteran who serves as exhibition director for the Americas Incentive, Business Travel and Meetings Exhibition run by Reed Travel Exhibitions. He spoke to BtoB
about the state of the industry. Read more
Views & Opinions
Luis Suarez has been on a five-year mission to wean himself from email, and he's almost there. His message volume has slowed to a trickle of about a dozen messages per week. He uses Twitter, Facebook, Google+ and a variety of other social networks to share information that he wants others to see. As an IBM Corp. social computing evangelist,...