If they're not already, business marketers may want to start paying close attention to what their consumer counterparts are doing to reach customers and prospects. That's because personal and professional worlds are collapsing into each other for most people, said Sheryl Pattek, VP-principal analyst at Forrester Research's CMO practice. Read more
While renovating your email program might seem daunting, it can yield high-impact results that are well worth the time and money spent. The best marketers know how important it is to consistently evaluate—and re-evaluate—email marketing programs. In some cases, even small tweaks to an email program or campaign can return notable...