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BtoB's bi-weekly newlestter covers the hottest trends and best practices in B2B email marketing
Issue Date: August 29, 2013
Building materials company USG Corp.'s interactive marketing program is supported by a strong foundation. Last year the company implemented a marketing automation and text messaging infrastructure so it could reach out to the architects and contractors that purchase and use its roofing, primers and plasters, among other things, said Lisa Schmitt-...
In the new age of email marketing, marketers need to be equipped in order to fully engage and target profitable customers. Though most marketers believe they have a thorough understanding of customers' interaction with the brand and transaction history, they struggle with deeper customer insights, such as social media participation and channel...
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