Companies with Yahoo email addresses in their marketing database may have a little list-cleaning to do. As of Aug. 15, Yahoo will recycle inactive email accounts, making addresses that haven't been used for more than a year available for the taking. Read more
Managing marketing data can seem like an overwhelming task. Mobile, tablets and social have all transformed the buyer landscape and the way marketers reach their customers and prospects. That said, sophisticated marketing technologies have made it easier for marketing departments of all sizes to augment their databases and “fast-path”...