Global open rates for email messages are overwhelmingly trending mobile, with 38% of emails today opened on mobile devices, according to a recent ExactTarget white paper, “Designing for the Mobile Inbox.” While b-to-b emails have a lower percentage of mobile opens—anywhere from 10% to 30%, depending on the audience—business ...
Congratulations! Your lead sees your email in his or her inbox and is currently viewing it from the preview window. You now have 3½ seconds to engage this person with your email. Can they see your call to action? Read more