When it comes to email, there are four categories of permission—explicit, implicit, secondary and no permission—and yet few marketers know what kind of permission they used to develop their lists. They also struggle with figuring out the best ways to get permission, according to new research from RegReady, a company that helps...
Everybody's in a hurry these days—in person and online. When you're rushing to get a mailing out, it's important to remember that if you take the time to add your own finesse and flavor to your email campaign, it'll go a long way with your audience. And, above all, please avoid these often-overlooked mistakes: Read more