Sometimes, in the rush to take an email marketing program to the next level, some of the more basic strategies are overlooked. When that happens, said Jeanne S. Jennings, a consultant for Email Marketing Strategy, campaigns often suffer. Read more
We've all received the email from senior management stating we need more social in our b-to-b marketing efforts; but how can we do that? In our more familiar channel of email, we push our messaging, our brand and our solutions to a targeted list of leads who may ignore our email or, worse, mark us as spam. In the social sphere, targeting and...