A new year (and a new budget) may inspire some marketers to consider switching email service providers. While price is always an issue, there are other variables that matter more, said Polina Polishchuk, technology editor at NextAdvisor.com, an independent research site. “A more expensive service doesn't necessarily mean a better service,...
Before diving into the advantages and disadvantages of both HTML and text emails, we need to first define each type of email—in actuality, we are looking at three types of emails. Read more