We, as a society, love our reruns. (Case in point: “Friends” has been running every night for the past eight years even though its last episode aired on May 6, 2004.) There's something comforting in the familiar. Email marketers can take advantage of the love of the familiar by putting out their own version of the rerun, repurposing...
In the new year, marketers are looking to improve upon the past year's email efforts. To help marketers fine-tune email strategies, Jeff Nicholson highlights three trends for 2013. Read more