Whether an email address comes from a bowl at a trade show or a form on a website, the first message it generates sets the stage for your entire professional relationship, said Christina Galbornetti, director-creative services at data warehouse and technology firm V12 Group. Before you craft your creative, however, it's important to do a little...
First, let's define what we mean by A/B split testing. A/B split is the comparison of two components in a digital campaign to improve conversion rates. Half of your test base will receive one variation, the other half will receive another. The winning result will then be used for the full campaign base. Read more