Marketers are often so focused on getting prospects into the sales funnel that they may forget that getting them to the bottom of the funnel is the real goal. After all, prospects aren't worth anything if they never convert. Paul Turnbull, product manager for email service provider Campaigner, suggested these 5 tips to help create your next...
The battle of the inbox continues. With the average number of emails a person receives increasing annually, reaching your prospects in their inboxes is a struggle. Read more