Almost all the top global brands have built strong video presences on YouTube, and the number of videos uploaded has skyrocketed. But most of those videos win paltry viewerships, and YouTube channels fail to reach their intended audiences because of poor marketing practices, according to video marketing company Pixability Inc. Read more
Successful brands today think like publishers. They keep their followers engaged 24/7 on sites, apps and social channels through a mix of content: originally created content by the brand (or their agencies), co-created content with others online (like top bloggers) or curated content from the public at large. Read more
It's difficult enough to get the typical CEO to star in a YouTube video. To get an exec to mix it up with a group of first graders is almost unheard of. But that's what Jeff Stibel, the CEO of Dun & Bradstreet Credibility Corp., did in a charming three-minute promotional video for the company's innovative employer-matched education savings program....
Brands must be ready to meet the ever-connected, always-on, highly opinionated, on-the-move, super-sophisticated customer, says Jason Boies on the Salesforce blog. Boies offers 10 best practices for growing your business and connecting with customers through social media. Among them:1. Own your social brand presence. (Reserve your name on...