The amplification of brand advocacy is considered one of the primary virtues of social media marketing. A glowing 140-character tweet in response to a positive customer experience can reach thousands of potential customers. Also, new websites such as Glassdoor.com provide an outlet to post ratings about companies. Read more
Customers are taking complaints to social media as never before, and nervous organizations are struggling to respond. Most are doing it badly. Read more
Golf carts haven't changed much over the years. They look and feel the same. What if there was a way to improve the traditional golf cart concept and take away some of the limitations? That is what pro golfer Bubba Watson and sports equipment company Oakley Inc. set out to do. They created the world's first hovercraft golf cart. Using hovercraft...
On the Buffer blog, Leo Widrich explores what makes social content go viral. Using input from fellow bloggers, Widrich explores the ingredients and qualities that help content spread across social media, garnering thousands, if not hundreds of thousand, of social shares. He also makes note of a certain post that got more than 500,000 “likes,...