Last month's Business Marketing Association Global Conference in Chicago was dominated by discussions about social media best practices, with numerous examples of how marketers are implementing them. One of the most compelling sessions focused on how the quickest reactions to current events can have a disproportionate impact on social marketing. Read more
Summer might mean vacation time for many, but for event organizers it's the busy season leading up to fall conferences. With many b-to-b companies making forays into social media, conference season is a great time to put all your social promotional tools together. Here are 10 ways you can use social media to further awareness, track search engines ...
To promote the Progressive International Motorcycle Shows, artists paint, combine and contort humans into uncanny likenesses of motorcycles. This video captures the process of bringing "human motorcycles" to life for the Progressive Shows ad campaign. Read more
Here's a tool-agnostic approach to social media—illustrated by an infographic—that highlights the fact that strategy does not equal tactics. According to Mark Smiciklas, writing on the Social Media Explorer blog, although social media continues to thread its way into the fiber of organizations, many small-to-midsize companies still lag ...