B-to-b marketers using social media seek out channels dedicated solely to business, where potential buyers come for serious content—not dancing cats. According to Kelly Services' Todd Wheatland, SlideShare is such a platform. Read more
Email continues to be the workhorse of digital marketing, and savvy marketers are integrating social media and email to improve the overall performance of their campaigns. Here are some easy strategies that marketers can implement to grow email subscriber lists, improve email campaign relevancy and build new audiences: Read more
Celebrate your Dad this Sunday by giving him a gift that stands above all the others. Share the awesomness, not with a wimpy tie but with the Cisco ASR 9000 aggregation services router! What could be more appealing than 6.4 terabits per second? Could cheap cologne beat 400 Gbps per slot? And who wants argyle socks when they could have more than...
Here's a tool-agnostic approach to social media—illustrated by an infographic—that highlights the fact that strategy does not equal tactics. According to Mark Smiciklas, writing on the Social Media Explorer blog, although social media continues to thread its way into the fiber of organizations, many small-to-midsize companies still lag ...