Twitter Inc. has always been a b-to-b marketing favorite, virtually tied with LinkedIn and Facebook in the earned and owned categories of social participation. Recently, however, the microblogging service has unveiled a number of moves to make the third, paid leg of social activity just as valuable to marketers. Read more
I've moderated or presented more than 200 webcasts over the last 15 years, which is enough to know how boring they can be. Speakers churn through their 40-slide PowerPoint decks robotically, as if the point of a webcast is to get through the presentation rather than to engage the audience. Read more
This month the new World Trade Center in New York had its topmost spire installed. It was an inspiring event for many, and a symbol of an indomitable spirit. Here, Mel E. Ruffini, exec VP with Tishman Construction, discusses the project. Not a sexy video, but inspiring as heck. Read more
As spring turns to summer, Tim Grenda on the Covario blog suggests that agriculture may be a suitable metaphor for developing bunches of content for social media use. A bountiful garden needs lots of sunshine, just like an informative article, how-to video, engaging infographic or some other type of content needs a suitable place where it can set...