The traditional criticism of Google+ since its founding two years ago has been that few people use it. According to this narrative, the main reason to join Google+ is not so much for social marketing but to enhance a company's organic search results, courtesy of its integration with the Google search engine. Read more
While writing a social media policy can be evolutionary, it still needs to have a strong backbone that addresses key elements. Many aspects need to be considered when developing a social media policy, from personal ethics to legal challenges. And because of varying organizational cultures and operating environments, no two social media policies...
Hyperion Asset Management is a different kind of fund manager, they assure us—a long-term, principled one. This video celebrates long-term thinkers, the unsung heroes of the financial world. Read more
The march toward convergence of social media and analytics, in particular as a means of informing CRM solutions, seems inevitable, according to the latest blog post by Beagle Research Group. Given all the data that social media generates, it's information that's useless unless it's pushed through an analyzer. Those who don't learn how to manage...