Social media encompasses two worlds, organic postings and paid advertising, and the two can work together nicely. In fact, some believe the two must be teamed up to make social marketing really pay off. Read more
It's conference season, and I've been coast-to-coast visiting the usual events. After eavesdropping on many a conversation—and being part of several legitimate ones, too—it's clear that the hottest topic around continues to be social media integration. One question remains: How can we make this component more of a tangible element...
In September, Tellabs introduced the new Tellabs 100 Series Mini Optical Network Terminals to industry analysts from around the world. Here's what they had to say about the company’s advancement in optical LAN technology. Read more
The genius of March Madness branding—now going crazy in April—is that it capitalizes on our national obsession with sports and adds a compelling social community angle that makes everyone want to get involved, writes Paige O'Neill on the Aprimo blog. It doesn't hurt that the players aren't pro athletes being paid millions of...