On March 7, Facebook announced it is redesigning its News Feed, and since the announcement marketers and social media experts have been lighting up the Internet with speculation about what the changes will mean. Read more
B-to-b sales professionals spend their days finding, calling on and following up with new prospects. Experience has taught them that people do business with people they like and trust. So how can they build relationships efficiently and effectively, earn trust and shorten the sales cycle? Read more
You're in a room with two glowering people. You are wearing a strangely wired headset. One of the glowering persons asks you how your company currently measures results in digital marketing. The other controls an ominous electrical gizmo. You say, “Well, we look at the bigger picture and try to see what ripple effect …” ZAP! You...
Conferences around the world are occurring on a weekly basis, and if you're not monitoring social media you're missing out on valuable insights that you can extract from conversations, observes Andrew Gothelf on the Salesforce.com Marketing Cloud blog .Even if you do have a social listening tool in place, the process of deciding what to listen for ...