For the marketer seeking social media marketing partners, much depends on that marketer's strategic needs. Then it's up to the vendors to serve up their best pitches. Read more
Six months ago, your company charged into social media with Facebook, Twitter and YouTube accounts, eager to cash in on the bounty of word-of-mouth goodness that happens when employees and customers sing your praises. Read more
Claude, a man longing for love in the city of lights, uses multiple devices to connect to his work and social media apps. Aided by Cisco networking, four bars and a little serendipity, he may find romance and contribute to the 10.8 exabytes of mobile data traffic per month forecast by 2016. The fact is, Claude is actually quite connected sitting...
Hashtags as a way to call out a particular sentiment or be associated with a trending story on Twitter have been around for a while. Now they've expanded to other platforms, including Google+ and Instagram. With this evolution, brands are leveraging hashtags as a strategic tool to unify campaigns and connect with customers, says Paul Dunay in his...