Pinterest as a social marketing site is perhaps best suited to brands with outstanding visual stories to tell. Nails magazine is one such brand, as it reaches out to nail technicians and salon owners with a focus on creative designs for nails. Read more
Social media marketing is a great way for businesses to increase brand awareness, drive traffic and engage directly with customers and potential buyers. And if you work for a b-to-b company, chances are you already know that. Read more
Ever wonder what the PCs in your small business are doing at night when no one is around? Naw, us neither, but Intel Corp. suggests you should if backup and restore are important to you. In this video, Invisible Nerd Man—the personification of Intel Small Business Advantage—emerges at night to perfectly clone the pretty staffer's...
The idea of business transparency is not a new one, but social media dynamics may be forcing organizations to take another look at how openly they communicate with their audiences, says Mark Smiciklas on the Intersection Consulting blog. Mass adoption of social tools and technology has created an information democracy, Smiciklas says, and...