In recent months Facebook Inc. has been quietly testing a new revenue-raising feature: paid messaging. So far, the service is aimed at individual users, but b-to-b marketers have been watching the tests and wondering if paid Facebook messaging would work for them. Read more
In the last issue of Social Media Marketer, I shared with you some statistical evidence that people's attention spans are shrinking and their tolerance for long-form content is growing thin. Read more
What does mobile chaos mean to you, asks Research in Motion, maker of the BlackBerry smartphone? Have you suffered a terrible experience while trying to gain control over the mobile technology and devices in your organization? RIM's multivideo campaign offers tongue-in-cheek "don't do this" advice, courtesy of tech publisher TechTarget Inc. (Not-...
Although link-building is still the prevailing strategy for companies trying to raise their search rankings, industry experts are now seeing an increase in the significance of social signals, according to this entry on the SocialMediaMarketing.com blog. This is so because of Google's recent updates, which penalized certain underhanded SEO...