One of the least appreciated, and still relatively undeveloped, values of social media is support of channel partners. For large companies that rely on an array of resellers, social media can be an attractive two-way street. Read more
Spending on content is expected to explode this year as marketers recognize the growing influence of search engines and the value of peer recommendations. However, many are still stuck in a print-era mindset that ignores the speed at which information spreads—and dies—in this caffeinated age of social networking. Read more
Those waggish engineers at Edmund Optics are at it again. In the spirit of the holidays—or at least a pending zombie apocalypse—Edmund Optics offers a way to survive: The TECHSPEC Optical Cage System! As one company employee after another becomes zombiefied and goes on a rampage, a brave trio of engineers forge high-tech light sabers...
Blogger Jay Baer makes note of several recent posts and predictions, most notably this one by HootSuite Media CEO Ryan Holmes, predicting that the rise of social networking and collaboration will cause a decline ...