Company loyalty programs, with a history that goes back at least 30 years, are being transformed by social media. No longer confined to a "do this, get that" model—with an accrual, for example, of points, travel miles or free hotel stays in exchange for repeat business—today's loyalty programs increasingly are incorporating such social ...
If Shakespeare ever had a great Twitter writing tip, it would have to be, "Brevity is the soul of wit." Yet, the undeniably witty Will buried this well-known quote in a long, drawn-out speech by a not-so-witty character in Hamlet. Read more
Google taps into the emotions brought on by the ups and downs of the past year. They've chosen clips that feature everything from pop star Psy to Superstorm Sandy. Interspersed are images of a Google screen with phrases like "Here's to the curious" and "We searched for firsts." Read more
It's that time of year again, and the prognosticators predicting what's in store in the new year are out in force, observes Ellis Booker on the CMO Site blog. Every working marketer understands in a broad sense that social media matters, says the former BtoB editor-in-chief, and that social media isn't an outbound, unidirectional marketing...