There's a good reason marketing consultant David Meerman Scott calls e-books the “stylish younger sister to the nerdy white paper.” Read more
For companies that want to increase their reach, global expansion has become a gateway, and most growing businesses eventually pass through it. But despite today's prevalent social networking frenzy, few are tackling international social media due to the risks involved. Brand-endangering mistakes are alarmingly easy to make. Read more
A definition of a "hipster" is an idiot who pretends to be more intelligent, artistic, musical and mature than he/she really is. Here, comedy group The Harvard Sailing Club offers up a Thanksgiving gathering made up of nothing but hipsters, who tweet instead of eat, "hate" your jacket and savor the magical undertones of smoked cedar in their earth ...
With the holidays on the horizon and the year winding down, Jeffrey L. Cohen, managing editor of the Social Media B2B blog, puts his curmudgeon hat on to share some of the things that drive him crazy about b-to-b social media. He starts by noting his “pent-up frustration” at the slow adoption curve. But it's the misperceptions about b-to-b social...