If Facebook were New York, its News Feed would be Manhattan. And like real estate in Manhattan, it takes some savvy and a little luck to make the most of News Feed. Read more
Twitter's new developer certification program is designed to provide guidance to marketers about which social analytics tools do the best job. Whether that's the case or not, Twitter's new Certified Products Program promotes a dozen application programming interface partners focusing on analytics, engagement and data resale. Read more
Here's the storyline for this tongue-in-cheek video from tech company CDW Corp: This company wants to win at intramural basketball, see. It hires former roundball star Charles Barkley as a faux IT manager—"I'm the new 'it' guy," Prince Charles says, clueless, on his first day on the job. But, of course, he's the team's ringer. The message:...
Why is it so hard to measure the value of Facebook? How can we do better? And why don't more CMOs spend millions of dollars of budget on Facebook like they might do on AOL, and Bing and the Russian search engine Yandex? These are compelling questions posed by Avinash Kaushik, Google Inc.'s digital marketing evangelist, in one of his typically...