Among b-to-b marketers, there's a word for the ultimate infographic-sharing platform: Pinterest. Read more
The mainstreaming of social media has offered customers the opportunity to interact with companies' brands differently. They can now access brands in near real-time collaboration as well as get feedback from other customers. Read more
JDS Uniphase uses this long-form video to polish its brand, citing the communications manufacturing company's role "at the heart of some of the most important things in life." It shows in short vignettes how its network capabilities enable such activities as teaching, connecting, working, playing and helping others. It's really a lengthy ad, but...
Despite its widespread use as a marketing channel, social media is still perceived by "an alarmingly large group of pundits" that it lacks clear ROI, according to Paul Dunay on his Social Media Darwinism blog. But Dunay asserts that social media generates ROI more directly and with higher velocity than other forms of marketing. In particular, he...